Effective Visual Merchandising for Pop-Up Events

Retailing has evolved with a paradigm shift to trending pop-up stores. Staging a shop/booth in a temporary space can be daunting with many challenges. It requires careful execution to champion the brand with an upward spike in sales for such pop-ups.

This workshop adopts an accelerated approach to equip you with the essentials for a bespoke visual presentation of your brand, products and services, stand out from the crowd, entice customers and enhance the shopping experience with retail storytelling. The express session focuses on application of key visual display design.concepts to adapt to your pop-up outlet.

Capsule Workshop Outcomes

Come for this hands-on workshop to master techniques, tips and tricks of the trade. With experiential learning, you will acquire the skills and knowledge at the end of the course to

  • Apply fundamental display design concepts
  • Use space aesthetically and productively
  • Create sales conversion opportunities


Workshop Details

  • Date: 3 Oct 2018 (Wednesday)
  • Time: 9.30am - 4.30pm
  • Venue: 10 Anson Road, International Plaza
  • Facilitator: Della Ng (Retail/Creative Trainer and Consultant)
  • Suitable for: Entrepreneurs, Retailers, Designers, Artisans, Marketers, Visual Merchandisers


Join us for a beneficial and experiential session.


What you will learn

  • Identify components of VM
  • Apply elements and principles of display design
  • Create sales opportunities
  • Evaluate performance


What you will get

  • Notes to plan and organise your product/service display
  • Ideas and examples of best practices
  • Opportunity to set up mock display that reflects your business
  • Guidance and feedback during practical sessions


What to bring

  • Your cheerful, creative self
  • Select products of your own (real or simulated) that you may want to use for a small mock up table arrangement. Bring some props to enhance the display. Should you not have your own products or are unable to bring them, let the facilitator know and alternatives can be provided.


What to wear

  • Comfortable casual wear (bring a jacket/sweater/jumper in case the room gets chilly)
  • Preferably come with covered-toe footwear (for safety reasons)


Services and Packages

  • Individual ticket: S$278 Now S$238
  • Mate's Rate (come with a friend): S$258  Now $220 (per  pax)
  • Enjoy the Early Bird Specials and take advantage of the Two-to-Go package
  • Consultation services can be arranged upon request


Book Your Seat Now