Creative Visual Merchandising for Lifestyle Outlets

Retailing has evolved in this digital economy. The physical presence of an outlet aligning online and offline retail formats becomes crucial in today’s competitive market. This workshop provides an overview of the retail scene and how retailers both on the brick and click platforms can take advantage to showcase their products and services.

There is also a paradigm shift to trending pop-up events. Staging an outlet in an allotted space can be daunting with many challenges. It requires careful execution to champion the brand with an upward spike in sales.

This capsule workshop adopts an accelerated approach to effectively equip you with the essentials for a creative visual presentation of your products and services, stand out from the crowd, entice customers and enhance the shopping experience with retail storytelling. The experiential activities where you will explore several elements and principles of display design to apply directly to your business.

Capsule Workshop Outcomes

Come for this hands-on workshop to master techniques, tips and tricks of the trade. With experiential learning, you will acquire the skills and knowledge at the end of the course to

  • Apply fundamental display design concepts
  • Use space aesthetically and productively
  • Create sales conversion opportunities


Workshop Details

  • Date: 6 Nov 2019 (Wednesday)
  • Time: 10am - 5pm
  • Venue: Singapore Retailers Association, 1 Colman Street, The Adelphi #05-11B Singapore 179803
  • Facilitator: Della Ng (Creative Consultant, Retail Trainer)
  • Suitable for: Entrepreneurs, Retailers, Designers, Artisans, Marketers, Visual Merchandisers

Join us for a beneficial and experiential session.


What you will learn

  • Identify components of VM
  • Apply elements and principles of display design
  • Create sales opportunities
  • Evaluate performance


What you will get

  • Notes to plan and organise your product/service display
  • Ideas and examples of best practices
  • Opportunity to set up mock display that reflects your business
  • Guidance and feedback during practical sessions


What to bring

  • Your cheerful, creative self
  • Select products of your own (real or simulated) that you may want to use for a small mock up table arrangement. Bring some props to enhance the display. Should you not have your own products or are unable to bring them, let the facilitator know and alternatives can be provided.


What to wear

  • Comfortable casual wear (bring a jacket/sweater/jumper in case the room gets chilly)
  • Preferably come with covered-toe footwear (for safety reasons)


Services and Packages

  • Individual ticket: S$350 Now S$298
  • Mate's Rate (come with a friend): $278 (per  pax)
  • Take advantage of the Two-to-Go package
  • Consultation services can be arranged upon request


Book Your Seat Now

This workshop is jointly presented by the Singapore Retailers Association and MetaCircle International LLP.